Customer Persona and Journey Mapping

We are excited to be launching a new dietary first app in Canada focusing on helping millions of Canadians get safe, easy access for their dietary needs. With any launch, having a depth understanding of our users needs is critical; and we would like to involve students in creating one for our new venture. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on target customers and create a personas Drawn from the personas and research is to do customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.

Brand Identity

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding and general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Brand voice Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research the competitors to see what they are doing. Creating custom branding sheets with colours and logos.

Mobile App UI / UX Design & Prototype

Our company would like to explore designing for our upcoming MVP version for a native mobile application version. We currently have a design for our P-O-C and building it as well. We would like to start to attempt to capture future innovation of our mobile application. Tasks may include: Conducting background research on existing web applications from competitors to serves as inspiration for better user experience. Identifying key areas of our product and how they might translate into AI/ML-embedded mobile applications. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen-by-screen UX / UI prototype of a native mobile application which can be used on both iOS and Android Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this.

Financial Business Plan

We are excited to be launching a new business, (name of business and brief description of what the company will do). With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one for our new venture. This will involve several different steps for the students, including: Learning about our business strategy from various employees to become familiar with our goals, mission, and products. Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive). Working with our team to develop an expense budget. Conducting a break-even analysis timeline using financial projections. Reporting on projected assets and liabilities. Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projection.