Promoting Coffee Fruit Health Benefits for Kickstarter Campaign

CofiLife is preparing to launch a Kickstarter campaign to promote the health benefits of coffee fruit, supported by thorough scientific research. The goal of this project is to create compelling social media content that effectively communicates these benefits to a broad audience. The content should be engaging, informative, and designed to attract potential backers for the Kickstarter campaign. Learners will apply their knowledge of marketing, social media strategies, and health communication to develop a cohesive content plan. This project will involve researching the health benefits of coffee fruit, understanding the target audience, and creating a variety of social media posts, including text, images, and short videos. Key tasks include: - Researching and summarizing the health benefits of coffee fruit. - Identifying the target audience for the Kickstarter campaign. - Developing a content calendar for social media posts. - Creating engaging and informative social media content (text, images, videos).

Data Analysis for Health Food Competitive Positioning

The main goal for the project is to conduct a comprehensive analysis of open data from Health Canada to determine the competitive positioning for the launch of CaffeBerry's new health food product. This will involve several different steps for the learners, including: - Gathering and analyzing data on similar health food products in the market. - Conducting a comparative analysis of CaffeBerry's product with existing health food options.

Digital Branding Assets (KS)

The main goal for the project is to create digital branding assets for CaffeBerry.co's upcoming Kickstarter campaign. This will involve several different steps for the learners, including: - Understanding the company's mission and vision for the Kickstarter campaign. - Developing a branding strategy that aligns with the company's goals and target audience. - Creating a Kickstarter launch website using digital assets such as logos, banners, social media graphics, and promotional videos for the campaign. - Collaborating with the marketing team to ensure consistency in branding across all digital platforms. - Conducting market research to understand the preferences of the target audience and incorporate them into the branding assets. - Testing the digital assets and making necessary adjustments based on feedback.

Digital Marketing for Product Launch

We are looking for enthusiastic and creative individuals to join our team and help us grow our online presence. As a Social Media Intern at CofiLife, you will gain hands-on experience in managing and growing our social media presence. This internship offers a unique opportunity to work in a vibrant and innovative environment, developing your skills in content creation, social media management, and market research.