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Strategic Management Project Winter 2023

MGMT661
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Shamir Ladhani
Shamir Ladhani
Faculty
(8)
6
Timeline
  • January 9, 2023
    Experience start
  • March 2, 2023
    Experience end
Experience
2/3 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries
Categories
Market research Operations Competitive analysis Product or service launch Sales strategy
Skills
digital marketing business strategy marketing strategy communication
Learner goals and capabilities

Looking to elevate your organization and bring it to the next level? Bring on students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools.

The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you.

As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review. This opportunity is open to organizations with a minimum annual revenue stream of $5M

Learners
Graduate
Any level
45 learners
Project
30 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

We require three (3) companies to participate for the 2023 winter term, Jan 9 - April 7. Final project deliverables will include a detailed report including their research, analysis, insights and recommendations

Optionally, the organization may request to engage with the project team after the course has concluded.

Project timeline
  • January 9, 2023
    Experience start
  • March 2, 2023
    Experience end
Project Examples

In this assignment, students will conduct an overview of your business and understand your industry and competitive landscape. As a participating organization, you can direct their research by providing particular areas of interest and context on your challenges. You'll receive unique insights from their analyses by allowing students to perform an unbiased assessment and review.

Students will identify strengths, weaknesses and areas of opportunity. They will provide recommendations in one or more areas that address your business needs and insights into potential growth areas.

Recommendations can include, but are not limited to:

  • Opportunities to streamline costs
  • Improved accounting procedures
  • Changes to supply chain management processes
  • Go-to-market strategy for new products or services
  • Changes to your digital marketing strategy
  • Overhaul of branding or communication strategy
  • Pricing or service structure changes
Linked templates
Lean Startup Business Strategy Development View all
Companies must answer the following questions to submit a match request to this experience:

My organization's annual revenue stream is $5 million or more

A senior company representative will be available for two to three (or more) virtual meetings with the students over the course of the term

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide relevant information/data as needed for the project.

Please provide your e-mail, website and phone number for a follow-up intake conversation with the instructor