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RBC / DeGroote Business Case Challenge - Marketing and Communications

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DeGroote School of Business - McMaster University
DeGroote School of Business - McMaster University
Hamilton, Ontario, Canada
Sandie Kantor
Communications Specialist
3
Timeline
  • January 13, 2021
    Experience start
  • January 27, 2021
    Official Final Project Submission
  • January 27, 2021
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Hamilton, Ontario, Canada
Any
Any industries
Categories
Marketing strategy
Skills
business consulting
Learner goals and capabilities

Welcome to the DeGroote / RBC Business Case Challenge! You and your team will spend two weeks solving a real-world problem from one of six business lines at RBC. Students here will be focusing on the Marketing and Communications business line.

Check out the Rules & Regulations for all challenge information, as well as contact information if you have any questions.

Learners
Undergraduate
Any level
11 learners
Project
30 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

On January 27, teams will virtually present their recommendations to a panel of RBC judges during Presentation Night, as well as have the opportunity to network with RBC professionals.

FINAL SUBMISSION: The final project submission must be submitted by Tuesday, January 26 at 3 p.m. (EST). Ignore the 'Project End' milestone.

Project timeline
  • January 13, 2021
    Experience start
  • January 27, 2021
    Official Final Project Submission
  • January 27, 2021
    Experience end
Project Examples

RBC is offering guaranteed interviews for an opportunity at RBC to the Personal and Commercial Banking, Capital Markets, Technology and Operations, Investor and Treasury Services, Human Resources and Marketing and Communications first place top-performing teams of the RBC--DeGroote Business Case Challenge 2021. Imagine working at the largest bank in Canada.

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available for two 30-minute phone/virtual calls over the duration of the project to address students' questions.