Students work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis. In this program, students will work individually on your company's needs and your communication will be solely with the National Lecturer in Charge. Once the project is completed, students will submit their final reports to their lecturer and the lecturer will present you with the top reports.

Project activities that students can complete may include, but are not limited to:

• explain the nature and contribution of the marketing function to organisational success, including the role and conduct of marketing staff
• analyse the role of the marketing mix elements in creating successful marketing campaigns for both physical goods and services
• discuss the use of sustainable resources to produce authentic products and services for individuals, society and the environment
• examine the nature and processes of market research and the role of data and evidence-based marketing decisions
• managing marketing and the role of marketing managers
• understanding customers and the marketplace through market research
• supply chain management
• approaches to pricing and pricing strategies
• researching key differences and challenges in marketing services
• sustainable resources and products for individuals, society and the environment
• ethics and marketing practice