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Digital Marketing Capstone Project - Virtual

PROJ 017
Closed
SAIT
SAIT
Calgary, Alberta, Canada
Achala Vinnakota
Instructor
(5)
3
Timeline
  • April 20, 2022
    Experience start
  • April 23, 2022
    Project Charter
  • April 23, 2022
    IP/NDA
  • April 28, 2022
    Client Review Presentation
  • May 21, 2022
    Experience end
Experience
4/5 project matches
Dates set by experience
Preferred companies
Alberta, Canada
Any
Any industries
Categories
Digital marketing Search engine optimization Marketing analytics UX design
Skills
user experience (ux) content management analytics digital marketing search engine optimization decision making research web design
Learner goals and capabilities

In this training program, students are developing the knowledge, skills, and aptitude to apply fundamental principles of digital marketing to support business decision-making processes and bring new perspectives to your digital marketing projects.

Key Skills:

Digital Marketing Concepts including:

  • Digital Paid Media
  • Search Engine Optimization
  • Online Direct Marketing
  • Social Media and Content Management
  • Website and Content Management
  • Digital Marketing Analytics

User Experience (UX) and User Interaction Design Concepts/Techniques

Web Design Theory

Learners
Certificate
Any level
18 learners
Project
75 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will include:

  1. A report outlining the work they performed, including their research, analysis, insights, and recommendations.
  2. A 20-minute pre-recorded presentation summarizing the project, key findings and recommendations to the industry partner and classmates.
Project timeline
  • April 20, 2022
    Experience start
  • April 23, 2022
    Project Charter
  • April 23, 2022
    IP/NDA
  • April 28, 2022
    Client Review Presentation
  • May 21, 2022
    Experience end
Project Examples

Students will be able to work on a variety of digital marketing projects including but not limited to:

  • Digital Marketing - Provide recommendations on what methods you can use to leverage and improve your marketing strategy and/or grow and engage your target audience based on your organization's goals. Areas of focus include Digital Paid Media, Search Engine Optimization, Online Direct Marketing, Social Media and Content Management, Website and Content Management, Digital Marketing Analytics
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • User Experience & User Interaction - Bring a user-centered lens to your project.

Project Timeline:

The project is expected to go into two phases as follows:

  1. Phase 1 (February 22 - April 20): Students are focused on completing coursework in their full-time training program. Once a project is matched with a student project team, we expect that during this phase the initial project communications and sharing of project materials/resources can begin to ensure project objectives are agreed upon before starting Phase 2.
  2. Phase 2 (April 20 - May 20): Students have completed the coursework in their training program and will be focused and working full time on your project.

Important notes:

  • Please set clear project objectives with your student project team. Given the short timeframes, the goal/objective of the proposed project should be relatively simple.
  • Please note students are not to be treated as temporary workers (ie: not managing your social media or building your website) but they will provide recommendations (including mock-ups) on how to best solve your challenge. The main objective of this project is for the students to learn.
  • Your organization must offer a Non-disclosure agreement (NDA). The agreement should allow the students to show what they have done in the project and demonstrate samples of the work done. Confidential information can be removed.
  • An IP agreement should be provided by your organization and signed by the students and a representative from your organization.
  • If no IP or NDA is required for the project, please offer this in writing to the students to avoid future conflicts.
Linked templates
Website / Product User Testing View all
Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope to confirm it's an appropriate fit for the course and students.

Have project materials, data, etc. ready to provide to students at the start of the project.