Digital Design - Research & Branding
Timeline
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October 15, 2021Experience start
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October 16, 2021Project Brief
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November 6, 2021Draft Review Meeting
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December 4, 2021Required Final Presentations Meeting
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December 4, 2021Experience end
Timeline
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October 15, 2021Experience start
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October 16, 2021Project Brief
Provide brief to Instructor for review with students (Instructor will provide guidance on what questions need to be answered and creative samples required). Optional but exceptional: meeting between students and company to confirm: project scope, preferred styles, and important dates.
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November 6, 2021Draft Review Meeting
Meeting between students and company to review draft creative work (logos, colours etc.) and make selections on preferences; provide real-time feedback to students and answer design questions. If not available, this feedback can also be facilitated by email with the Instructor.
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December 4, 2021Required Final Presentations Meeting
Meeting between students and company where students will present their final branding guidelines and all deliverables. Company will be asked to provide real-time feedback, ask questions and following the meeting provide written feedback and comments to the Instructor for grading.
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December 4, 2021Experience end
Categories
Communications Product or service launch Marketing strategy HumanitiesSkills
digital marketing branding business strategy marketing strategy researchAre you a start-up or organization in need of complete brand guidelines? Have you been considering a brand re-fresh that research and planning would help support?
Our senior Digital Design students are career ready creatives who will complete a full branding guidelines package for you including ready to use graphic files, sample copy-writing and more.
Professional brand guidelines including:
- Market research on the competitive landscape
- Three logo types in ready to use format
- 5-colour Adobe palette
- Hero imagery
- Typography and sample writing
- Copy-writing guidance: voice, tone, audience
- Sample social media content
Project timeline
-
October 15, 2021Experience start
-
October 16, 2021Project Brief
-
November 6, 2021Draft Review Meeting
-
December 4, 2021Required Final Presentations Meeting
-
December 4, 2021Experience end
Timeline
-
October 15, 2021Experience start
-
October 16, 2021Project Brief
Provide brief to Instructor for review with students (Instructor will provide guidance on what questions need to be answered and creative samples required). Optional but exceptional: meeting between students and company to confirm: project scope, preferred styles, and important dates.
-
November 6, 2021Draft Review Meeting
Meeting between students and company to review draft creative work (logos, colours etc.) and make selections on preferences; provide real-time feedback to students and answer design questions. If not available, this feedback can also be facilitated by email with the Instructor.
-
December 4, 2021Required Final Presentations Meeting
Meeting between students and company where students will present their final branding guidelines and all deliverables. Company will be asked to provide real-time feedback, ask questions and following the meeting provide written feedback and comments to the Instructor for grading.
-
December 4, 2021Experience end
Project Examples
- Digital design: logos, imagery, iconography, colour palettes
- Typography and font selection
- Copy-writing and social media content generation
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available to attend up to three remote meetings and/or answer questions from students in a timely manner for the duration of the project.
A representative of the company will be available for a pre-selection discussion with the Instructor of the course to review the project scope.
Timeline
-
October 15, 2021Experience start
-
October 16, 2021Project Brief
-
November 6, 2021Draft Review Meeting
-
December 4, 2021Required Final Presentations Meeting
-
December 4, 2021Experience end
Timeline
-
October 15, 2021Experience start
-
October 16, 2021Project Brief
Provide brief to Instructor for review with students (Instructor will provide guidance on what questions need to be answered and creative samples required). Optional but exceptional: meeting between students and company to confirm: project scope, preferred styles, and important dates.
-
November 6, 2021Draft Review Meeting
Meeting between students and company to review draft creative work (logos, colours etc.) and make selections on preferences; provide real-time feedback to students and answer design questions. If not available, this feedback can also be facilitated by email with the Instructor.
-
December 4, 2021Required Final Presentations Meeting
Meeting between students and company where students will present their final branding guidelines and all deliverables. Company will be asked to provide real-time feedback, ask questions and following the meeting provide written feedback and comments to the Instructor for grading.
-
December 4, 2021Experience end