Dear Ms. Burchell, I am writing to provide feedback on our recent collaboration on the Market Strategy project for Steve's Tea Company & Tearoom, facilitated through our involvement with Advance Ontario at the DeGroote School of Business. I appreciate the opportunity to have worked closely with your team and would like to share some observations and experiences from my involvement. Communication and Support: The communication from your end was consistently clear and timely. Your guidance was crucial in directing the focus of our market research and strategy development. Project Guidance and Expertise: Your insights into the tea market and consumer preferences were invaluable. This knowledge significantly enhanced our strategy's relevance and effectiveness. However, more detailed feedback on the draft versions of our deliverables could further enhance the project's outcome and provide learning opportunities. Overall Experience: Working with Steve's Tea Company & Tearoom has been a highly educational and enriching experience. The professional environment and the hands-on approach adopted by the managing team provided a real-world insight into the complexities of building a market strategy in the beverage industry. Thank you once again for the opportunity to collaborate on this project. I look forward to any future engagements and hope that our feedback contributes to even more successful collaborations. Best Regards, Nikhil Jha Advance Ontario: DeGroote School of Business