Feedback details
Team feedback
Hello Group 6 - well done with this project - it appears to be thorough and I can see the recommendations for setting up the email, social networks, and blogs. I also appreciate the recommendations for pricing strategy and what the expected marketing costs will be for social media.
Thank you for the keyword recommendations for SEO!
I appreciate the sample email message for marketing, but it is for recruiting therapists to work with us, rather than to market the new TSA tool. I like the energy and the idea of the imaging though.
Same for the samples for the click per ad campaign - they are for OT but not for my new specialized product.
It is not clear to me what the pull strategy is on page 22.
Thank you for the projected income and expenses - while we all understand that we cannot tell exactly what will happen, this seems like a good place to start.
Market potential
Market analysis
Business planning
Financial modeling
Go-to-market strategy
Market research
- Author
-
Ruth Duggan SheOccupational Therapist and OT business owner
- Experience
- Marketing Management
- Project
- Market Analysis for Transferrable Skills Analysis Assessment Tools within Canada
- Created At
- March 18, 2024
Market potential
Market analysis
Business planning
Financial modeling
Go-to-market strategy
Market research