Help Us Expand To New Revenue Streams

Closed
SteepDeep Software
North Vancouver, British Columbia, Canada
Founder
(2)
5
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Customer segmentation Market expansion Marketing analytics
Skills
demography project management target market research sales technology sales
Details

Summary:

At SteepDeep Software, we specialize in creating interactive trail maps for ski resorts. We are now aiming to extend this concept to the adventure tourism mountain biking sector.


Background:

Adventure tourism significantly attracts visitors to British Columbia. Tourists come to BC to enjoy its diverse mountains, paddle across its pristine lakes, and, for this project, bike down its extensive and challenging trail systems.

Small communities throughout the province highlight these trail systems to attract tourists. Their marketing websites often feature sections dedicated to mountain biking, detailing the types of riding available, amenities, area stories, and various geographical information to encourage visits. However, this information is typically scattered across multiple web pages, making it difficult to find and lacking in broader geographical context.

To address this, we are developing a new product aimed at tourism associations to help them showcase their trail systems and inspire potential visitors.


Project Steps:

With your assistance, we aim to target tourism associations to determine their interest in using our interactive map to promote their communities. The project involves several steps for students:

  1. Researching communities and tourism associations across Canada where mountain biking is a significant tourism attraction.
  2. Finding contact information for tourism associations, including phone numbers, key actors, and emails.
  3. Identifying potential clients by ranking associations based on key metrics.
  4. Cold emailing and cold calling top-ranking associations to gauge potential interest.
  5. Compiling a report outlining your findings.
Deliverables

Project Activities

By the end of the project, students should complete the following activities:

  1. Research Potential Tourism Associations: Identify potential tourism associations across Canada and the USA to create a list of prospects.
  2. Create a List of Prospects: Compile a list of prospects, including key actors and their contact information.
  3. Analyze and Qualify Leads: Qualify the leads by cold emailing and cold calling to assess their interest.
  4. Create a Comprehensive Report: Document all research, the list of prospects, and qualified leads in a detailed report.


Final Deliverables

The final deliverables should include:

  1. Comprehensive Report: A report detailing all research, prospects, and qualified leads.
  2. Presentation: A presentation explaining the work completed and the findings from the report.


Mentorship

To support learners in completing the project, I will provide comprehensive support and mentorship program tailored to their needs:


  1. Dedicated time: I will support their efforts by making myself available for frequent video chats.
  2. Access to ongoing projects: I will expose them to ongoing development efforts on new and existing projects.
  3. Overview of SASS products: I will provide comprehensive overviews of how our products work. Exposing them to development concepts and technical architecture. All very useful if they decide to continue in tech sales.
  4. Overview of mapping platforms and support as it relates to Mapbox and other mapping software.

About the company

Company
North Vancouver, British Columbia, Canada
0 - 1 employees
Technology

Welcome To SteepDeep!
At SteepDeep, we are passionate about bringing the exhilarating world of skiing right to your fingertips. We specialize in crafting interactive ski maps that take your mountain experience to new heights.

We understand the thrill and joy that comes with hitting the slopes. Nestled in the heart of the majestic Canadian Rockies. We are passionate about skiing and everything this remarkable region has to offer. Our deep appreciation for the sport and rich mountain culture drives us to create an unparalleled experience for skiers of all levels. That's why we have poured our expertise and creativity into developing cutting-edge interactive ski maps that revolutionize the way you navigate and explore the mountain.