PR Publicity Plan 2023
Project scope
Categories
Product or service launch Sales strategy Social sciencesSkills
sales process organizational culture change marketing communication sales public relationsInternships - 4 individuals or teams of 2 if you would prefer.
Student Group Projects - 4 teams of 3 to 5 students
We are a boutique career transition firm looking to engage professionals that are Sales, Marketing,PR and MEDIA Communications focused students that like to compete and win or continuously improve - each of those personalities will excel in this role but in different ways. We need to reach out to reporters and journalist with our new programs and ideas for the marketplace.
We are setting up a strategy for reaching out to HR Leaders across North America to help them understanding our Unique Brand and how we can help them with Downsizing and Culture Change Management.
We have various resources to assist your learning, plans and production.
This process is really a sales process and needs someone with the attitude of liking to win. So sports oriented or gamers or competitive young professions that eventually want to work someday in sale and marketing will do well at this roll. 1 800 GOT JUNKs owner excelled by using this strategy gaining millions in free publicity, but he understood this is really a sales role and not primarily a writers job.
So gain some useful PR experience and you will always be able to succeed in business throughout you Career or Business life.
You will receive mentoring on brand positioning, USP's, Key differentiators and overal brand strategy to ensure our messaging of new and different works well with an editorial calendar of topics for each month.
This ensures things stay topical, relevant and fresh for the reporters, media and influencers you reach out to.
About the company
CareerNiche is the Pioneer in the brand new category of Professional Career Transition Marketing and Organizational Change Management. We perform in the b2b Outplacement Coaching, Training and Consulting Services with Enterprise level Corporations and b2c Career Transition space for job seekers and career driven individuals. On the consumer (b2c) side, we are there for the lifelong career journey, helping driven, career - focused individuals who want to turbocharge their career success through proper personal branding and self-marketing for career, life and work advancements and transition. We prevent clients from living someone else's dreams for their future or being in a job or industry that no longer excites them. Next, with regard to career advancement or job searches or pivots from corporate to entrepreneur, we are there for client's entire career life cycle. CareerNiche recognizes the blurred lines between employees toggling between freelancers or contract gigs. We help clients gain a real advantage. You can help change our clients' careers and lives after job loss.
We are looking to produce our first PR Campaign the second half of 2024.