The main goal for the project is to optimize the social media presence of Inspire Beach Resort across platforms such as Instagram and Facebook. This entails crafting compelling content, boosting follower count, and directing traffic to the resort's website. The intern will additionally monitor and assess social media metrics to gauge the effectiveness of marketing endeavors, while simultaneously focusing on enhancing the resort's online image to captivate the intended audience, ultimately bolstering brand visibility and appeal.

Tasks for the intern to complete:

- Develop a comprehensive content calendar for Instagram and Facebook, emphasizing the promotion of the luxury-themed lakeside resort and its curated events, while ensuring alignment with overall marketing goals and campaigns.

- Create engaging and visually appealing posts, stories, reels, and edited content optimized for different social media channels, highlighting the resort's unique furnishings, tranquil setting, and focus on relaxation.

- Implement a multifaceted social media marketing strategy to increase followers, engagement, and brand awareness across platforms, incorporating tactics such as contests, collaborations, influencer partnerships, and community engagement.

- Analyze social media metrics to assess the performance of posts, identify audience demographics and interests, and make data-driven decisions for future content and strategy adjustments.

- Collaborate with the team to continuously refine social media efforts, provide regular reports on performance and insights, and utilize analytics tools for ongoing improvement of the resort's online presence.

I'll provide guidance through each phase of the project, offering insights, resources, and feedback tailored to individual needs. Additionally, I'll be available for regular check-ins and Q&A sessions to ensure students stay on track and overcome any obstacles they encounter.