Startup Assistance for SkillTrack Inc.

Closed
SkillTrack Inc.
Calgary, Alberta, Canada
Project
Academic experience
120 hours per learner
Learner
Alberta, Canada
Intermediate level

Project scope

Categories
Market research Advertising Digital marketing Product or service launch Sales strategy
Skills
target audience market trend social media strategy market research
Details

The main goal for the project is to provide startup assistance to SkillTrack Inc. by conducting market research and analysis, developing a business launch idea, and establishing a social media and community presence. This will involve several different steps for the students, including:


- Conducting market research to identify target audience, competitors, and market trends.


- Analyzing the data to provide insights and recommendations for the business launch idea.


- Developing a comprehensive business launch idea that aligns with the company's mission and goals.


- Creating a social media strategy and establishing a community presence to engage with the target audience.


Deliverables


By the end of the project, students should complete the following list of activities:


- Market research report with insights and recommendations.


- Business launch idea proposal with detailed plans and strategies.


- Social media strategy and community engagement plan.


- Presentation of the findings and recommendations to the company's stakeholders.

Mentorship

I will be available to meet with the students regularly to provide guidance and feedback on their projects. I will offer support through scheduled one-on-one sessions, group meetings, and virtual office hours. Additionally, I will provide access to essential tools and technology required for their projects, including software, databases, and other resources. Students can also expect timely responses to their queries via email and a dedicated discussion forum. My goal is to ensure they have all the necessary support to succeed in their research and project completion.

Supported causes
Industry, innovation and infrastructure

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Academic association, Business & management, Business services, Education, Marketing & advertising

SkillTrack Inc., headquartered in Calgary, Alberta, excels in connecting the dots between theoretical knowledge and real-world implementation, catering specifically to small and medium-sized enterprises (SMEs) and young professionals. By providing dynamic, specialized programs in professional training, business advisory, grant assistance, full-spectrum marketing strategies, and recruitment services, we empower our clients to excel in modern business environments. Our mission extends to creating paths from learning to leading, with a commitment to supporting startups and SMEs through strategic grant processing and innovative marketing solutions.

We offer targeted programs designed to meet the unique needs of various segments within the professional training industry, focusing on both post-secondary graduates and business owners. Our comprehensive approach prepares youth for the corporate world and assists business owners in navigating competitive markets.