SEO and Digital Marketing Strategy for ArtWorx Events
Project scope
Categories
Data analysis Lead generation Search engine optimization Marketing strategy Social media marketingSkills
target audience digital marketing customer acquisition management brand awareness business metrics performance metric performance reporting auditor's report analytics social media marketingThe main goal for the project is to improve the online presence and customer acquisition for ArtWorx Events. This will involve several different steps for the students, including:
- Conducting an SEO audit for the company website and implementing necessary changes to improve search engine rankings.
- Developing a social media marketing plan to increase brand awareness and engagement.
- Creating and managing a blog for the website to provide valuable content to the target audience.
- Setting up and managing Google Ads campaigns to drive traffic and conversions.
- Implementing strategies to attract new customers for large corporate and community events.
By the end of the project, students should complete the following tasks:
- SEO audit report with implemented changes.
- Social media marketing plan with content calendar.
- Active blog with regular posts and engagement.
- Google Ads campaigns with performance reports.
- Strategies and tactics to attract new customers for events.
Final deliverables:
- Detailed report on the implemented digital marketing strategies and their impact.
- Performance metrics and analytics for SEO, social media, blog, and Google Ads.
- Recommendations for ongoing digital marketing efforts.
I would give feedback, guidance and instruction. I would give access to tools and technology where available and access to data.
About the company
ArtWorx Events brings an upscale art experience to you - create unique works of art at the location of your choice! We offer fully customized Art Experiences, AKA Paint & Sip Events, for Corporate Events, Team Building, Staff Appreciation, Client Appreciation, Wellness Events, FUNdraisers, and all Celebrations and Occasions with a variety of project options. All parties and events are led step-by-step by a trained local artist. Feel free to reach out with any new ideas and we would love to make them happen!