Youth Arts Programming and Digital Marketing Campaign
Project scope
Categories
Digital marketingSkills
social media outreach target audience planning scheduling marketing social media campaigns marketing planning digital marketingThe main goal for the project is to brainstorm marketing ideas for upcoming community programming and youth events, create digital marketing materials for social media outreach and participant registration, and lead the social media campaign for Shoot for Peace.
This will involve several different steps for the students, including:
- Researching the target audience and community to understand their interests and needs.
- Brainstorming and developing creative marketing ideas for community programming and youth events.
- Creating digital marketing materials such as graphics, videos, and written content for social media outreach and participant registration.
- Leading the social media campaign by planning and scheduling posts, engaging with the audience, and monitoring campaign performance.
By the end of the project, students should complete the following list of activities:
- A comprehensive marketing plan with creative ideas for community programming and youth events.
- Digital marketing materials for social media outreach and participant registration.
- A well-executed social media campaign with scheduled posts, engagement with the audience, and performance monitoring.
Final deliverables:
- A detailed report outlining the marketing plan and the process of creating digital marketing materials.
- A portfolio of digital marketing materials created for the social media campaign.
Skill Development:
SFP can offer specialized training and skill development opportunities relevant to the intern's role. This could include enhancing their photography skills, learning about artistic techniques, and gaining proficiency in related software and equipment.
Mentorship from Experienced Professionals:
Pairing interns with experienced professionals within the organization can provide valuable mentorship. These mentors can offer guidance on navigating the arts sector, building a career, and overcoming challenges based on their own experiences.
Career Guidance:
SFP can assist interns in defining and working towards their career goals within the arts. This includes providing insights into potential career paths, industry trends, and networking opportunities to help them make informed decisions about their future.
Project Collaboration:
Involving interns in real projects and community initiatives allows them to apply their skills in practical settings. This hands-on experience can contribute to their portfolio and provide a sense of accomplishment.
Networking Opportunities:
SFP can facilitate connections between interns and professionals in the arts and photography industries. Networking opportunities, such as industry events, workshops, and meetings, can broaden the interns' professional circles.
Feedback and Evaluation:
Regular feedback sessions and performance evaluations can help interns understand their strengths, areas for improvement, and progress within the organization. Constructive feedback is essential for their ongoing development.
Access to Resources:
Providing interns with access to SFP's studio space, equipment, and software resources enables them to further enhance their skills and creativity. This support is particularly valuable for those who may not have access to such resources otherwise.
Personal and Professional Development Workshops:
Conducting workshops on personal development, communication skills, and other relevant topics contributes to interns' holistic growth. These workshops can equip them with essential soft skills for success in both their personal and professional lives.
About the company
Shoot for Peace is a youth-led grassroots organization founded in 2015, initially based in the Regent Park Community in Toronto, Canada. The organization believes in the transformative power of art, particularly photography, to offer different perspectives, build community, and contribute to community healing. The mission of Shoot for Peace is centered around empowering underserved youth, through accessible arts programming.