Golgotha Press, Inc. has recently launched a website aimed at hobbyist trading card collectors. Despite having a few hundred users and several dozen signups, the platform is still in its early stages. The company is looking to increase user signups and engagement as they prepare to introduce monetization features. The project aims to develop a comprehensive user engagement and growth strategy that leverages digital marketing, social media outreach, and community-building activities. The goal is to create a vibrant, active user base that will be more likely to engage with future monetized features.

Key tasks include:

- Conducting a market analysis to identify potential user demographics.

- Developing a digital marketing plan to attract new users.

- Creating a social media strategy to engage current and potential users.

- Proposing community-building activities to foster user interaction and loyalty.

The project deliverables will include a detailed report and presentation outlining the user engagement and growth strategy. This will encompass:

- A market analysis report identifying target demographics.

- A digital marketing plan with actionable steps.

- A social media strategy document.

- A proposal for community-building activities.

These deliverables will provide Golgotha Press, Inc. with a clear roadmap to increase user signups and engagement, setting the stage for successful monetization.