International Market Expansion and Research Project
Project scope
Categories
Product management Market research Market expansion Sales strategy Marketing strategySkills
risk analysis marketing strategies customer acquisition management return on investment financial forecasting market research research salesThe main goal for this project is to facilitate the international expansion of Systema365, Inc. by conducting thorough market research in target regions. This will involve several different steps for the team, including:
- Researching potential international markets for expansion, considering factors such as economic stability, IT sector growth, and demand for services offered by Systema365, Inc.
- Analyzing cultural and business differences in the target regions to develop tailored strategies for market entry and client acquisition.
- Identifying potential local partners or collaborators to establish a strong presence in the international markets.
- Developing a comprehensive market entry plan that includes marketing strategies, sales tactics, and operational considerations.
- Creating financial projections and risk assessments for the international expansion efforts.
By the end of the project, the team should complete the following tasks:
- A detailed report on the research findings for potential international markets, including economic data, IT sector analysis, and demand for services.
- A comprehensive market entry plan outlining strategies, tactics, and operational considerations for each target region.
- Financial projections and risk assessments for the international expansion efforts, including potential return on investment and potential challenges.
- Recommendations for potential local partners or collaborators in the target regions.
- A presentation summarizing the research findings, market entry plan, and financial projections for international expansion.
I will be available to meet with the students regularly to provide guidance and feedback on their projects. I will offer support through scheduled one-on-one sessions, group meetings, and virtual office hours. Additionally, I will provide access to essential tools and technology required for their projects, including software, databases, and other resources. Students can also expect timely responses to their queries via email and a dedicated discussion forum. My goal is to ensure they have all the necessary support to succeed in their research and project completion.
Supported causes
Industry, innovation and infrastructureAbout the company
Located in Calgary, Alberta, Systema boasts years of expertise in the IT sector, centered around enhancing productivity and optimizing business processes. We cater to a broad spectrum of small to mid-sized companies across diverse industries, offering tailored solutions and services with a focus on Microsoft Dynamics NAV and Business Central. Our prowess extends to application development, network infrastructure, and managed services, culminating in cutting-edge financial management solutions. We're also deeply specialized in business analysis, solution development, project management, and ensuring sustained post-production support and end-user adoption. At the heart of our operations is a commitment to forge strategic client partnerships, ensuring optimal IT investment returns and driving growth.
OUR SUPPORT SERVICES VALUE:
• Structured End-User Support - We ensure dependable, systematic, and ongoing user support.
• Economical Engagement - Our model promotes minimal initial costs with foreseeable monthly expenses.
• Technical Expertise - Leverage our pool of Microsoft Certified Dynamics NAV/BC/CRM professionals for post-implementation needs.
• Skill Augmentation - We enhance user capabilities using familiar tools like Microsoft Office, ensuring seamless adoption.
• Uninterrupted Service - Our service level commitments guarantee consistent operational support during regular business hours.
Portals
