Website Sophistication Enhancement for Lead Conversion
Project scope
Categories
UI design UX design Graphic design Digital marketing Website developmentSkills
aesthetics user experience (ux) relationship building responsive web design user feedback visual design digital marketing web designThe Holistic Institute of Health & Fertility aims to enhance the sophistication of its main website to improve lead conversion rates. The current website lacks the visual appeal and user experience necessary to convert visitors into clients effectively. The goal of this project is to redesign the website's layout, improve its aesthetics, and optimize user navigation to create a more professional and engaging online presence. This project will involve applying principles of web design, user experience (UX), and digital marketing learned in the classroom to create a polished and functional website. The team will focus on modernizing the visual design, ensuring mobile responsiveness, and integrating elements that build trust and credibility with potential clients.
- A redesigned website layout that is visually appealing and user-friendly.
- Improved navigation structure to enhance user experience.
- Mobile-responsive design to ensure accessibility on various devices.
- Integration of trust-building elements such as client testimonials, certifications, and professional imagery.
- A final report detailing the design choices, user feedback, and expected impact on lead conversion rates.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause and pediatric health issues in Calgary, Alberta. We help people struggling with infertility challenges. We are also very experienced working with pregnant people, and do postnatal care as well work with babies and growing kiddos. And yes, we treat all conditions in between too. The Holistic Institute of Health and Fertility (HIHF) clinics offer Acupuncture, Massage, Traditional Chinese Medicine, Chiropractic , Naturopathy, Pelvic Floor focused Physiotherapy and Yoga classes.
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