Marketing Strategy for New Product Introduction
Project scope
Categories
Communications Market research Operations Marketing strategySkills
marketing strategies social marketing new product developmentAs we elevate from the pandemic pause we need to leverage our 10 plus years of experience to meet the current needs of society. We are looking for support to develop and introduce a long-term experiences along with our current offeings. This will help us build stronger relationships with the communities we serve. We know we are better together and the best way to forge new and lasting relationships is to work side-by-side on meaningful projects. Developing a strategy to reach potential new markets as well as our digital and social marketing plan to attract inbound attention are our main objectives.
The main questions we’d like students to help us answer are the following:
- How determine and find the right contacts for our corporate and community partners?
- What are the best tools to manage current relationships and develop new ones?
- What is an acceptable price point for our new offeings?
- How do we maximize our social reach?
Staff and Board member mentorship
About the company
We connect good people with community and purpose. During each event, we have three goals:
AWARENESS - There are hundreds of causes that help our city, our neighbors, and our friends; our mission is to bring visibility and accessibility to these causes.
COMMUNITY - We aim to prove the power of working together with a shared purpose of making a difference.
SOCIAL IMPACT - We hope the Do Good Bus experience will inspire passengers to keep doing good – at work, at home, and in their community.