Content creation and social media management
Project scope
Categories
Communications Market research Digital marketing Marketing strategy Social media marketingSkills
content creation pinterest tiktok social media planning social media management mental health community mental health servicesThe Teacher App aims to create a virtual one-stop-hub for all teachers and their needs. We want teachers to access the mental health services and resources they need at any given time so that they feel supported enough to be there for their students.
Right now, we want to be the therapy platform teachers go to when they need support. Our goal is to bring on as many users as possible from now till end of the year using Instagram/Facebook, TikTok, and possibly integrating Pinterest taking us to 1000 by the end of December using B2C marketing. We also want to bypass 1000 followers on Instagram while you're with us.
While you are with us, you would be responsible for executing and iterating on a 90-day social media plan a past intern worked on. While you can use templates we have, we want you to get creative, take risks, and have fun!
We envision this project to include but not be limited to:
- Creating and posting educational, entertaining, and engaging content 4-5 times a week on Instagram/Facebook & TikTok. (Sharing what's happening on the App, mental health facts, events we're running, podcast videos from our series, etc...)
- Keeping up with our influencer community & collaborating with them on a weekly basis.
- Engaging 1 hour per day on our social media like commenting on other posts, engaging in valuable discussions, posting on our stories everyday.
- Finding up to 5 new collaboration opportunities per month.
Successful completion of the project would look like having 90 days worth of posts on Instagram/Facebook/TikTok, either posted or scheduled for publishing.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Prioritizing Mental Health Education. We are designing a tool that aims to connect teachers across Canada with the support they need to build resiliency within themselves and their students. The Teacher App serves to curate a hub for Canadian teachers where they can feel anchored in order to best support their students in their education. This will serve as a tool that offers teachers access to crucial resources, professional mental health services, and connection with other teachers and classrooms across Canada. Teachers deserve accessible, affordable, and appropriate support for their needs both inside and outside the classroom. What is currently available today is not sufficient for our teachers to thrive in their workplace, let alone our students.
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