Social Media Optimization and Website Cleanup Project
Project scope
Categories
Search engine optimization Marketing strategy Social media marketingSkills
search engine optimization target audience social media optimization website optimization keyword research social media wordpress menopause pediatricsThe main goal for the project is to improve the company's social media presence and drive traffic to their pages by enhancing search engine optimization and cleaning up the back end of their website. The company, Holistic Institute of Health & Fertility, is a fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause, and pediatric health issues in Calgary, Alberta. This will involve several different steps for the learners, including:
- Researching keywords to determine the most relevant terms that their customers search for.
- Researching Search Engine Optimization requirements to rank on the first page of Google.
- Cleaning up the back end of the company's WordPress website using information from a previous audit.
By the end of the project, students should complete the following list of activities:
- A list of relevant keywords for the company's target audience.
- An SEO strategy to improve the company's search engine ranking.
- A report on the back end cleanup of the company's WordPress website, including any necessary updates or changes.
Final deliverables:
- A detailed report outlining the keyword research, SEO strategy, and website cleanup process.
- Recommendations for ongoing maintenance and improvement of the company's social media presence and website optimization.
Support through direct supervision, full communication and mentorship between owner and
students. Opportunity to learn about this particular health care industry
About the company
We are fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause and pediatric health issues in Calgary, Alberta. We help people struggling with infertility challenges. We are also very experienced working with pregnant people, and do postnatal care as well work with babies and growing kiddos. And yes, we treat all conditions in between too. The Holistic Institute of Health and Fertility (HIHF) clinics offer Acupuncture, Massage, Traditional Chinese Medicine, Chiropractic , Naturopathy, Pelvic Floor focused Physiotherapy and Yoga classes.