Background:

• We are looking on ways to keep our customers engaged with our products in-store (drug, grocery) following slower activity during the COVID-19 pandemic
• The project focuses on building an online presence for our products in US and Canada (a cohesive strategy across B2C and online). This will encompass implementing 1. MailChimp newsletters, 2. defining social media and 3. finding an effective strategy to train multiple sales reps efficiently
• Our organization is able to offer a virtual internship opportunity for 3-4 Marketing students or teams

The primary focus for the student will be:

• Marketing Communications - Implementing changes to newsletter, social media postings and in-store POP; create an integrated marketing campaign
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.

Expected outcomes / deliverables:

• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
• Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include: (indicate other duties as exemplified below)

• Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern(s) using these communication tools: Email, Zoom, Phone

Primary contact: LeiLani Kopp (Founder)