Our organization is able to offer a virtual internship opportunity for 3 marketing students or teams.

Our goal at the end of this experience is:

• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. We would like students to complete research at both the local and national levels in order to place articles and content to raise awareness for the business.
• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign. We would like the student(s) to help us improve our brand's presence and capture greater market share.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
• Market Research - Investigate our competitive landscape, especially competitor social media presences; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.

Other duties the student may complete could include:

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Klaviyo, Google Sheets, Excel
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email

The primary point of contact will be Joanne, VP of Marketing, and will be connected to other team members as needed.