Hybrid Software Platform Go-to-Market Strategy
Project scope
Categories
Market research Competitive analysis Customer segmentation Digital marketing Marketing strategySkills
target market competitive analysis strategic planning marketing go-to-market strategy marketing channel market penetration consumer behaviour computing platforms leadershipINTRFAC3 Platforms is launching a new hybrid software platform that pairs with physical, tech-embedded products to create a gamified loyalty system for brands, IP owners and creators.
It's an innovative system, but as a startup in our early stages, we're seeking a comprehensive go-to-market strategy to effectively introduce it to the market. The project aims to identify target customer segments, analyze competitive landscapes, and develop marketing tactics that align with the company's objectives.
Learners will apply their classroom knowledge of marketing principles, consumer behavior, and strategic planning to create a cohesive strategy.
The project will involve researching industry trends, understanding customer needs, and proposing innovative marketing approaches.
The goal is to equip the INTRFAC3 team with a strategic plan that maximizes market penetration and establishes a strong brand presence.
The project deliverables will include a detailed go-to-market strategy document outlining target market segments, competitive analysis, and recommended marketing tactics. Additionally, learners will present a creative marketing campaign proposal that includes digital and traditional marketing channels. The final deliverable will be a presentation summarizing the strategy and campaign to INTRFAC3 Platforms' leadership team.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
INTRFAC3 is a new and exciting companion app, designed to help brands and creators engage, retain, reward and grow their communities.
Through our ShareTech chip-embedded wearables and gamified loyalty platform, we are bridging the digital and physical worlds; offering brands, creators and IP owners the ability to increase their reach organically, by empowering and adding real value back to their active supporters.