The main goal of this project is to enhance the user experience and streamline interactions with the company's digital platform. The UX designer aims to test our current interface and craft an intuitive and user-friendly website that resonates with potential customers. Through thoughtful design choices, seamless navigation, and clear communication, the designer's goal is to make the LocalStudent website effortless to navigate and engage with.

This optimized user experience will not only facilitate easier interactions but also establish LocalStudent as an approachable and customer-centric company. Ultimately, the result will be increased sales and a stronger market presence, driven by the positive impact of a well-crafted user experience.

• User Research: Learners will need to conduct thorough user research to understand the needs, preferences, and behaviours of LocalStudent's target audience. This includes creating user personas, conducting surveys, and analyzing user feedback to gain insights into their expectations and pain points.
• Usability Testing: Learners should conduct usability testing on the existing website to identify areas of improvement. This involves observing real users as they navigate through the website, noting any difficulties or confusion they encounter.
• Information Architecture: Learners will work on organizing the website's content and structure in a logical and intuitive manner. This may involve creating site maps, and user flow diagrams to visualize the user journey and ensure smooth navigation.
• User Interface Design: Learners will be responsible for designing the user interface elements, including buttons, menus, forms, and visual elements. They'll focus on creating a consistent and visually appealing design that aligns with LocalStudent's brand identity.

Learners will work closely with the primary project manager who is supervising and available for questions. They will be shown LocalStudent's website and how users experience our website and other customer facing platforms, and instructed on the areas where LocalStudent most needs improvement in user experience. They will have 1-2 meetings a week to determine their progress, give them constructive criticism and feedback on what they are doing well. Regular communication will take place through WhatsApp.