The main goal for the project is to create and execute a marketing and campaign strategy for Lonewolf Consulting's newly created online training course in the Heavy Equipment industry. This will involve generating awareness about the course offerings and promoting the course to the target audience to achieve target headcount/seats for enrollment.

This will involve several different steps for the learners, including:

- Conducting market research to identify the target audience and their preferences.

- Developing a marketing plan outlining the strategies and tactics to be used for promoting the course.

- Creating promotional materials such as social media posts, email campaigns, print and digital advertisements.

- Implementing the marketing plan and monitoring the performance of the campaign

- Analyzing the results and making adjustments to the campaign as needed to optimize its effectiveness.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should complete the following tasks:

- A comprehensive market research report identifying the target audience and their preferences/personas.

- A detailed marketing plan outlining the strategies and tactics to be used for promoting the course.

- Developed promotional materials such as social media posts, email campaigns, print and digital advertisements.

- Implemented the marketing plan and monitored the performance of the campaign.

- An analysis report on the results of the campaign and any adjustments made to optimize its effectiveness.

Final deliverables:

- All promotional materials created during the campaign.

- A report detailing the performance of the marketing campaign and the insights gained from the analysis.

- A presentation summarizing the marketing and campaign efforts and the impact on the enrollment and awareness of the online training course.

We Provide:

• Training Course (ready to market)
• Brand & Style Guidelines (fonts, colours, logos, etc...)
• Summaries and Abstracts of Training Program
• Existing Marketing Materials (AI generated for print)
• Website Analytics (perfmatters)
• Social Media Analytics (fb and linkedin)

We Offer:

• Time to Meet weekly to start/kickoff
• Transition to Bi-Weekly or Monthly meetings
• Business / Management Mentorship and Guidance
• Fun with the occasional bad joke
• The opportunity to make an impact to future equipment management professionals and tradespersons looking to advance from the shop floor