Digital Marketing Strategy
Project scope
Categories
Advertising Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
search engine optimization web analytics marketing communications target audience content marketing strategic planning pay per click digital marketing advertising campaigns social media engagementKingswood Engineers Ltd. helps homeowner to have beautiful homes through engineering design. We are currently seeking a skilled Digital Marketing expert to lead the creation of a campaign, devise a strategic plan, and address marketing communication challenges, all aimed at enhancing our ability to reach homeowners effectively. The project should include:
- Search Engine Optimization (SEO) strategy
- Paid Search Advertising strategy
- Email Marketing strategy Social Media Promotion strategy
- Mobile Marketing strategy
- Website Analytics, Assessment, and Recommendations
By the end of the project, the Digital Marketing expert should demonstrate:
- Digital Marketing Strategy: Develop a comprehensive digital marketing strategy tailored to our goals, target audience, and budget.
- Website Optimization: Ensure our website is optimized for search engines (SEO) to improve its visibility in search results. Provide recommendations for on-page and off-page SEO improvements.
- Paid Advertising Campaigns: Create pay-per-click (PPC) advertising campaigns, such as Google Ads or social media ads, to drive targeted traffic and leads.
- Content Marketing Plan: Develop a content marketing strategy, including blog posts, articles, videos, and infographics, to engage the audience and establish the company as an industry authority.
- Analytics and Reporting: Analyze website traffic, social media engagement, and other digital marketing metrics. Provide detailed reports on performance and recommend improvements based on data.
These deliverables should help our company establish a strong online presence, generate leads, and ultimately increase business growth through digital marketing efforts.
We are committed to dedicating the required time to the project. Additionally, we will aim to provide honest and forthcoming information.
About the company
At Kingswood Engineers, based in Ontario, we pride ourselves on being a leading residential engineering and architectural design firm. Our passion lies in transforming homes, whether it's through expansions, second storey additions, or intricate design elements like vaulted ceilings.
Our unwavering commitment to excellence ensures that every project we undertake not only meets but surpasses our clients' expectations. For us, it's about blending aesthetic appeal with unparalleled functionality.