Analyzing Loyalty Factors
Project scope
Categories
Market research Product or service launch Marketing strategySkills
brand loyaltyApp
Similar to the convenience of the Uber app, this app would connect clients seeking a mobile therapeutic service such as Massage, Physio, Acupuncture, Chiro etc all from the comfort and convenience of an app on their phone.
Customer challenge
In a post-Covid world, what key factors will be important to the customer regarding loyalty to the brand? Suggestions would be a point-reward system but what would constitute a valuable reward?
Service Provider Challenge
What would prevent a Massage Therapist, for example, from attending the appointment and then soliciting the customer to continue treatments "off-line"? The Massage Therapist's incentive to do so would mean not having to share the fee with our app.
Goal
The goal is to understand the drivers behind brand loyalty from not only the client's perspective but also the service provider's.
Full mentorship and communication
About the company
We are fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause and pediatric health issues in Calgary, Alberta. We help people struggling with infertility challenges. We are also very experienced working with pregnant people, and do postnatal care as well work with babies and growing kiddos. And yes, we treat all conditions in between too. The Holistic Institute of Health and Fertility (HIHF) clinics offer Acupuncture, Massage, Traditional Chinese Medicine, Chiropractic , Naturopathy, Pelvic Floor focused Physiotherapy and Yoga classes.