University Canada West
Log in Sign up

Competitive Intelligence Research

Closed
Dynaline Industries Inc.
Dynaline Industries Inc.
Edmonton, Alberta, Canada
Evan Goodwin
Business Development Manager
3
Project
Academic experience
50 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Market expansion
Skills
competitive intelligence selling techniques new product development
Details

The main goal of this project is to increase our awareness of our competitive landscape by evaluating our competitors' products, pricing, and programs. Our objective is to identify new product opportunities and ensure we are competitive on all fronts.

Deliverables
  1. Cross-reference our products against our competition (SKU, price, description)
  2. Investigate the competitive advantages and unique selling positions of our competitors
  3. Make suggestions on new products we could add to our offering
Mentorship
  1. I will provide continuous guidance and clarifications for the duration of the project
  2. I will provide a clear template to use to organize the information as it is collected
  3. I can provide access to any required software

About the company

Company
https://dynaline.com/
Edmonton, Alberta, Canada
Retail, Manufacturing, Transport, trucking & railroad, Construction, engineering & trades, Mining, forestry & fishery

Dynaline is a wholesale distributor of over 4000 products, ranging across the industrial, agricultural, and automotive after-market sectors. Our objective is to provide our partners with low-maintenance, high-margin complementary products, complete with merchandising, in order to help them broaden their product offering and grow their business.