The Healing Bus creates an inclusive experience that shares knowledge and demonstrations of various healing practices such as breath work, art therapy, and movement therapy. The goal is to develop a comprehensive social media strategy to effectively promote the Healing Bus. The strategy should raise awareness, engage the community, and encourage participation in the healing practices. Learners will need to apply their knowledge of digital marketing, social media management, and content creation to craft a strategy that resonates with the target audience. The project will involve researching best practices, identifying key platforms, and creating a content calendar.

- A detailed social media strategy document.

- A content calendar outlining posts for a 3-month period.

- Sample social media posts, including text, images, and videos.

- A report on key performance indicators (KPIs) to measure the campaign's success.

- Recommendations for future social media engagement and growth.

We will share data, information and analytics from existing campaigns and compare to what is recommended and generated.

We will execute relevant strategies and share effectiveness.