Level UP - UI/UX Website Design for Cosmetics and Tech
Project scope
Categories
UI design UX design Branding & style guides Website developmentSkills
target market customer service user experience (ux) user research secondary research user interface (ui) branding artificial nails mobile apps web designNumber of positions available: 4 individual students.
We are an early-stage startup focused on developing wearable technologies for beauty. Our first product is internally referred to as ePolish. ePolish are artificial nails that can instantly change colour from a mobile app by bringing the ePolish into proximity to the phone. Our team is entirely comprised of technical founders who are currently focused on finishing the prototype. We want designers to help us build our website interface to attract both customers and investors. So far, we have secondary research showing that women aged between 18-24 will be our target market. We want to position ePolish as a luxury product in fashion and technology. The overall goal of this project is to have an interdisciplinary team that can be customer-focused and collaborate to ensure our website is appealing, intuitive, and enjoyable.
UI goals:
- Create UI for the website.
- Upload designs to Readymag for publishing.
- Ensure UI fits our branding.
UX goals:
- Design personas based on user research.
- Ideate the customer experience and customer interaction with our website.
- Give a presentation and a written report of these findings at the end of the internship.
We will start with a kick-off to meet with the students, set goals, and make them feel part of our startup. We will schedule 1:1 weekly meetings and will be available over the phone or email for additional questions.
About the company
Aim Colours seeks to revolutionize self-expression by combining cosmetics with technology. A single eCosmetic application can wirelessly change colour from any mobile device, creating a world where anyone can be empowered by make-up instantaneously. AIM Colours will simultaneously advance the field of wearable electronics and cosmetics by focusing on micro-electronics and their seamless integration into the body.