Social Media Content Creation

Closed
Synclusiv Inc.
Montréal, Québec, Canada
Gabrielle Piggott She / Her
Consultation
(6)
4
Project
Academic experience or paid work
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Communications Advertising Copy writing Social media marketing
Skills
social media monitoring marketing strategies social media trends planning infographics brand awareness marketing social media content visual storytelling content creation
Details

The main goal of the project is to support the content creation for Synclusiv Inc.'s social media accounts. Learners will be responsible for conceptualizing, creating, and executing engaging content across our social media channels to increase brand awareness, drive engagement, and grow our online community.

Deliverables

By the end of the project, learners should complete the following tasks:


  • Content Creation: Develop innovative and compelling content (including but not limited to images, videos, GIFs, infographics, and written posts) tailored for each social media platform (Instagram, LinkedIn, and Youtube).
  • Content Planning: Collaborate with the marketing team to develop content calendars aligned with the overall marketing strategy and campaign objectives.
  • Visual Storytelling: Use visual storytelling techniques to communicate brand messages, showcase products/services, and evoke emotions among our target audience.
  • Trend Monitoring: Stay up-to-date with social media trends, platform updates, and industry best practices to incorporate into content strategies.
  • Community Engagement: Monitor social media channels, respond to comments/messages, and engage with followers to foster meaningful interactions and build relationships.
  • Partnerships: Identify and collaborate with relevant partners, and brand ambassadors to amplify reach and engagement.
Mentorship

The team will support and supervise the intern in understanding the Marketing and Communications strategy and will support the execution of this strategy. The intern will be integrated into the team meetings so they can gain an understanding of how a consulting firm works and to gain a deeper understanding of DE&I.

Supported causes
Reduced inequalities

About the company

Company
Montréal, Québec, Canada
2 - 10 employees
Business services, Human resources & recruitment
Representation
Minority-Owned Women-Owned Small Business

Synclusiv strives to create organizations that reflect the communities where they are based and that they serve. Through inclusive workplaces, members of underrepresented groups will be welcomed as clients and thrive as employees.

WHY SYNCLUSIV?
We transform organizations by integrating inclusion into people’s mindsets and behaviours.
We deconstruct traditional organizational systems to deliver more inclusive outcomes.
We provide leadership resources designed specifically to set up members of under-represented groups for success.
We create a community of inclusive-minded people and organizations committed to collective and sustainable impact.