We currently have a web application which users come to daily, but we would like to explore through user testing, what users like, what users do not like, what confuses our users, etc. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers.

This will include:

• Conduct background research on our existing web application.
• Identify key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users.
• Learn about various testing techniques that are currently industry standard and learn how to perform them efficiently and capture feedback well.
• Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.
• Creation of a screen-by-screen UX / UI prototype of a web application that can be used on all major browsers and be mobile friendly

By the end of the project, students should complete the following list of activities:

• Familiarize themselves with our existing product
• Learn about the user experience and how customer moves around the website
• Familiarize themselves with industry-standard user testing processes
• Conduct user testing scenarios with real and potential users
• Present any findings and provide a detailed written report of methodology, test subjects, tests, and outcomes / insights.

Final deliverables should include

• A final report detailing methodology, test subjects, tests, and outcomes / insights.
• A presentation of the final report

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Current product understanding
• Industry-standard design tools and applications
• Any sort of branding or styling advice
• Input on choices, problems or anything else the students might encounter
• Provide them with software or resources as needed