We are PRO ATHLETE, a startup with the objective of preventing athlete injuries. We want to explore ways of promoting our app with captivating social media ads to boost engagement and clicks to our website and social media platforms.

We would like to collaborate with students to create short, animated videos that we will be using for ad campaigns to launch our app version 2.0. These videos will be shared on different social media platforms with the objective of creating engagement and clicks to our website and platforms.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s target market, brand guidelines, and product.
• Developing a storyboard and animating scenes for the video.
• Selecting suitable background music.
• Combining visual and auditory elements to create finalized videos.
• Recommending ideas for future marketing videos.

By the end of the project, students should demonstrate:

• Understanding of our company’s target market, products and services
• Creation of a storyboard and animated scenes
• Selection of suitable background music
• Creating finalized videos
• Recommending ideas for future videos

Final deliverables should include

• 3-5 Short (5-10 seconds), animated videos of discussed scenarios (will be decided following a brainstorming session)