One Iota Golf Performance has developed a software platform that helps athletes and coaches track on-course and off-course performance and uniquely mental performance. The platform has evolved significantly over time and grown from a basic web app to one supporting various roles, organizations and a mobile app. Currently we are performing a design audit of the web app design to identify areas that the existing user interface and experience can be improved. This project is directly connected to that work.

The main focus of this project is the following: 

• Review the existing public website and evaluate how well the website accomplishes its stated goals
• Build design alternatives for the public website flow and landing pages to better accomplish the site goals.  
• NOTE: there may be multiple goals which can only be accomplished through multiple landing pages (different feature/message focuses) which are used for campaigns.  

The exact tasks required to complete the project will be up to the team and can be adapted as needed to achieve the goals and purpose of the project. The general tasks will include: 

• Market research to determine successful website designs in the industry
• Wireframing and design of website
• Prototyping and testing

The final deliverables will be: 

• A figma design file with website design updates
• Supporting documentation outlining research (if separate from figma file)

Optional: Updated public website

Those working on our project will connect directly with our product lead for guidance and support throughout the project. We will support you in:

• Understanding the overall product goals and intentions
• Providing documentation around existing research about the product and competitors 
• Provide feedback throughout the project
• Other support as needed