Early Learning Foundations aims to enhance its brand visibility and strengthen community engagement through strategic social media content. The project involves developing and curating engaging content tailored for both public-facing platforms and a private membership community. The primary goal is to increase brand awareness, foster a sense of community among members, and support member retention. Learners will apply their knowledge of digital marketing and social media strategies to create content that resonates with the target audience. The project will involve researching current social media trends, understanding the brand's voice, and crafting content that aligns with the company's objectives. The team will work collaboratively to ensure the content is cohesive and effectively communicates the brand's message.

The project deliverables include a comprehensive social media content calendar, a set of curated posts for public platforms, and exclusive content for the private membership community. Additionally, learners will provide a report detailing the strategy behind the content choices and expected outcomes. The deliverables should demonstrate an understanding of audience engagement and retention strategies, ensuring alignment with Early Learning Foundations' brand goals.