The goal of this project is to create a comprehensive digital marketing strategy for an upcoming podiatry clinic. This will involve researching the company's current digital marketing presence, understanding their target audience, and developing a plan to reach their goals. The project should include an analysis of the current digital marketing landscape, a detailed plan for the implementation of the strategy, and a timeline for the rollout of the plan for go-to-market goal.

By the end of the project, students should demonstrate:

- Understanding of a podiatry clinic's digital marketing presence.

- Identification of target audiences and their preferences.

- Creation of a comprehensive digital marketing strategy.

- A timeline for the implementation of the strategy.

Final deliverables should include:

- A written report outlining the strategy and timeline.

- A presentation summarizing the strategy and timeline.

- Content to be utilized in Facebook/Google Ads.

Learners will get all access to the tech stack including but not exclusive to:

• Canva
• Adobe Creative Suite
• Scheduling Platform (Buffer/Later)
• Copywriting Softwares

All mentorship and guidance will be provided for the project regarding the brand kit, identity, vision and overarching goals of the clinic.

At any time, students can get further insights from the business owner.