SASS - Marketing Bootcamp for BIPOC Businesses
Project scope
Categories
Operations Project management Lead generationSkills
niche markets slack (software) sass project communications marketing project management trello lead generation marketing planning resiliencePROJECT DESCRIPTION/DESCRIPTION DU PROJET:
SASS Marketing Agency is an agency located in Edmonton, AB, our current team is made up of 3 women from the BIPOC community. We help businesses within the BIPOC community by elevating their brand marketing so they can have a share of the market. We work remotely with weekly team meetings via zoom, we communicate through slack and track projects using Trello. We support each other within the team and take pride in the work we deliver. We celebrate wins and value opportunities to grow and learn. Our core values are Excellence, Authenticity, Integrity, Results. The project we're needing help on is our Marketing Foundation Bootcamp v2. We ran our first 6wks Bootcamp from Jul 19 - Aug 23 with 4 business owners enrolled. It was a success and we want to offer this Bootcamp again since we're having enquiries about the next launch date. We want to do the Bootcamp on a bigger scale, but need help to make sure it goes smoothly with research, coordination, project management, outreach etc. The Bootcamp gives the business owners the insights, knowledge and tools to successfully start their business, giving them the essential marketing foundations to promote their business and brand. Skills supported on this project: Communication, problem-solving, resiliency, design, teamwork, analytical.
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Project management - Overseeing all aspects of the project, tracking milestones and activities
- Outreach - Lead generation, seeking organizational/influencer partnerships for referrals, speaking opportunities for exposure to the Bootcamp, email marketing
- Market Research - Conduct analysis of niche market to help develop content for the Bootcamp, client industry research, competitor analysis
- Coordinator - Client communications, create templates for Bootcamp, Social media strategy
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Coordinator/Project Manager
- Market Research/Outreach
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- System/workflows, marketing plan in place
- Action plan for Bootcamp promotion and advertising
- Partnerships established with organizations/influencer
- Over 20 businesses subscribed to more information for the Bootcamp
- Course content outlined
About the company
SASS is a full-service marketing agency launched in July 2020, created to elevate your brand's voice with an individualized, marketing strategy, tailored to build brand awareness both online and offline.
We use savvy marketing insights to highlight and showcase your unique value to your target audience using a variety of professional and creative tools, that promotes your brand, builds awareness, and bring you exposure.
We understand that marketing is a daunting topic, and it's easy to get lost, with so many platforms, metrics, and industry trends to keep on top of. We also know that everyone's trying to maintain a budget. That's why we don't offer any marketing 'packages'. We work with you individually to establish your needs and create a plan to meet your goals.
Portals
