Business Strategy and Branding for a Nonprofit
Project scope
Categories
Branding & style guides Market research Competitive analysis Product or service launch Sales strategySkills
target audience brand strategy video editing marketing swot analysis web designThe main goal for the project is to help Benessere North, a not-for-profit organization, with the launch of a women's community membership and to strengthen their brand through a SWOT analysis.
This will involve several different steps for the students, including:
- Conducting a SWOT analysis to identify the organization's strengths, weaknesses, opportunities, and threats.
- Developing a branding strategy to enhance the organization's image and appeal to the target audience.
- Creating a launch plan for the women's community membership, including marketing and outreach strategies.
- Providing support for website design, video editing, and other technical assistance as needed. (optional - may not be in the students' area of interest or expertise, which is fine)
By the end of the project, students should complete the following list of activities:
- A comprehensive SWOT analysis report outlining the organization's internal and external factors.
- A branding strategy proposal with recommendations for enhancing the organization's image.
- A detailed launch plan for the women's community membership, including marketing and outreach strategies.
- Support and assistance as appropriate for website design and video editing.
Final deliverables:
- SWOT analysis report
- Branding strategy proposal
- Launch plan for the women's community membership
- IT support and assistance documentation (if it is included in the deliverables).
I will meet regularly with the students, as needed - I think initially it will be 2-3 times a week, then weekly check-ins to see how the students are doing, what they might need, problem-solving, and to give feedback, encouragement, guidance etc. The students will have access to any materials I have that would support their work, including tech products I have purchased, if helpful. I will provide support and guidance to the students in whatever way is needed, while allowing them to do what they need to do in the ways they and their educator feel are best for their learning. I am grateful for any help they can provide to advance the nonprofit!
Supported causes
Good health and well-beingAbout the company
This is a start-up not-for-profit that helps women struggling with high blood pressure/ cholesterol, weight issues, diabetes, and many other chronic health concerns to prevent, suspend and whenever possible (which is often) reverse their chronic diseases, primarily by using the healing power of plant-based nutrition. We also incorporate the other healthy lifestyle pillars or habits.
Vivian Polak, MD, provides the coaching to the clients by way of courses and a women's community for on-going expert guidance and support. It has been enormously helpful to have a few people volunteer from time to time to help get the message and assistance out to the public - with video editing, marketing, website design, other IT support, etc.
Incidentally, my first undergraduate degree was in Business Administration (Western Univ, London ON), but after a few years of working in business I went to medical school, so I need lots of help with many facets of the nonprofit.