Brand Marketing

Closed
Puente
South Bend, Indiana, United States
CTO & Software Engineer
(1)
2
Project
Academic experience
240 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Marketing strategy
Skills
content creation newsletters brand marketing marketing social media search engine optimization writing advertisement
Details

Positions available: 3 ( in teams or individually)

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

We need help from a student to help us create marketing pieces about our software applications that speak about our vision, values. The overall goal is to publish the marketing pieces which could be videos or ads, that will target potential clients through social media channels.

They should incorporate the proper keywords and SEO to ensure that we are easy to find online.

To accomplish this, we expect the student will:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Assist with a social media video launch to promote our organization
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify media outlets that are most beneficial to share our story

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student with excellent writing and video skills would be the ideal candidate for this project.

We're happy to work with 1-3 students and they are able to work in teams (240 hours).

Deliverables
No deliverables exist for this project.
Mentorship

We will work closely with the student and provide mentorship and supervision.

About the company

Company
South Bend, Indiana, United States
2 - 10 employees
Non-profit, philanthropic & civil society, It & computing

Puente is a tech nonprofit that creates and uses data collection and analysis software to identify and respond to health needs in international development. Our volunteers are locally-trained host-country nationals that use Puente technology to assess and understand the needs of their own communities, and Puente activates mission-aligned NGO partners to directly address those community needs.