For one of our portfolio of the company, we are in need to architect a new marketing plan. The goal is to acquire new customers at an acceptable cost of acquisition (CAC).

We are eager to get students' point of view to determine the right channels for our D2C company. We will need to put together a point of view and recommendation to assess the why behind growing the social media following for that channel.

Deliverable 1:

• Create a social media channel assessment across TikTok, Instagram, YouTube, and Facebook
• Put together a pros/cons list and trade offs of investing in each of those channels.
• Choose a channel to invest in

Deliverable 2:

• Afterwards, put together a high level marketing roadmap for that specific channel
• Share growth estimates and ROI of that channel

We are focused on supporting student development in critical and deep thinking. Part of this will help students understand the value creation process, and develop their analytical and presentation skill sets. Our past experience includes founders with multiple exits and real investment experience.