Funding Essentials - Business Scale-up and Marketing Plan

Closed
Funding Essentials Inc.
Moncton, New Brunswick, Canada
Kelly Comeau
Kelly Comeau She / Her
CEO
(31)
4
Project
Academic experience
120 hours per learner
Learner
Canada
Advanced level

Project scope

Categories
Branding & style guides Project management Customer segmentation Community engagement Marketing strategy
Skills
marketing strategies coaching software documentation growth strategies professional writing marketing implement projects research writing
Details

PROJECT DESCRIPTION: Business Scale-up and Marketing Plan

Focus: Research and Implement Projects for Business Growth

We have some great ideas on how to scale-up our company and create a passive or semi-passive income. We want to work with entrepreneurial-minded students to complete system documentation, research and begin the implementation process.

Funding Essentials is a professional writing services company that offers research, writing, and business consultations (https://www.fundinginc.biz/our-services). We are moving towards a business model that includes coaching other writers and offering advice (industry experts) vs. actual writing services.

RESOURCES:

We can provide any additional internal materials to ensure a complete understanding and smooth collaboration.


Deliverables

FINAL DELIVERABLES:

  • Document our company's existing services and internal processes to determine scalability.
  • Research and draft a business growth strategy. Determine the pros/cons of the different scale-up model(s).
  • Design a marketing strategy for selected model(s).
  • Develop a step-by-step action plan, including timelines and an estimated budget for implementing any new model(s).
  • Begin implementing any new model(s) within the available internship timeframe.
  • Ensure the tasks are returned to the company with complete instructions regarding deliverable activities and next steps.
Mentorship

Mentorship

There are weekly meetings and regular online communications. The work is task-oriented and observed to ensure completion. We will evaluate the deliverables, provide feedback, and adjust the plan if needed. The student has team members who are also an available support system.

Supervision

Our mentoring plan will start with a meeting to establish and formalize a working relationship. We will outline the specifics of the role and define meeting frequency and location. We will develop the overall goals and objectives, then break them down into weekly deliverables. We will meet weekly to discuss the process and any outcomes. We will also discuss the student's long-term career goals and incorporate skills they would like to learn during the internship.

About the company

Company
Moncton, New Brunswick, Canada
2 - 10 employees
Non-profit, philanthropic & civil society, Business & management, Trade & international business, Business services, Government

Funding Essentials Inc. is a professional services company that helps Canadian businesses, not-for-profit, and charitable organizations navigate the government funding opportunities within their industry.

We are creating a subsidiary company called "The Art of Grant Writing" and are starting to build out the platforms.