Strategic Social Media Marketing Campaign for LulAI
Project scope
Categories
Communications Market research Digital marketing Marketing strategy Social media marketingSkills
social media target audience social media trends strategic marketing brand awareness key performance indicators (kpis) marketing materials blog posts target market chatbotLulAI is seeking a team of marketing student-consultants to develop a comprehensive promotional plan aimed at enhancing its social media presence and promoting its AI-powered retail solutions. The primary goal is to craft a strategic marketing campaign that drives engagement, brand awareness, and leads for LulAI's innovative product. The project will involve researching target markets, identifying key social media platforms, and creating compelling marketing materials. The team will also need to analyze current social media trends and competitor strategies to ensure the campaign's effectiveness. By the end of the project, LulAI aims to reach new markets, promote its AI chatbot, and establish a stronger online presence.
- A detailed strategic marketing plan outlining the campaign's objectives, target audience, and key performance indicators (KPIs).
- A content calendar with scheduled posts, including text, images, and videos, tailored for multiple social media platforms.
- A set of marketing materials, such as graphics, videos, and blog posts, designed to promote LulAI's AI chatbot and retail solutions.
- A final report summarizing the campaign's expected impact, potential challenges, and recommendations for future marketing efforts.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Industry, innovation and infrastructureAbout the company
LulAI is an advanced AI-powered SaaS platform designed to revolutionize how businesses engage with their customers. Our platform offers cutting-edge chatbot capabilities that are expertly trained on a business's products, services, and offerings to deliver personalized and seamless customer interactions.
What sets LulAI apart is our unique integration of AI into physical retail environments, enhancing the in-store shopping experience by providing real-time assistance and recommendations. Whether online or in-store, LulAI empowers business owners to elevate their customer service, streamline operations, and drive greater satisfaction and sales.
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