Digital marketing for both CAN and US
Closed
Canada
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level
Project scope
Categories
Communications Product or service launch Marketing strategySkills
search engine optimization digital marketing display advertising analytics search engine marketing marketing key performance indicators (kpis) contextual advertising organic search mechanics- Search Engine Optimization – Understand how search engines work. Use this knowledge to make recommendations to a website on how it can improve its organic search rankings – in other words, perform search engine optimization on a website.
- Search Engine Marketing – Understand the mechanics of paid search ranking. Create a search engine marketing campaign and evaluate its effectiveness. Make changes that will improve the campaign’s conversion rates.
- Online Advertising – Understand the various methods of online display advertising. Create a personalized online display ad campaign and measure its ROAS (return on ad spend).
- Web Analytics – Determine the appropriate KPIs for your website. Make appropriate recommendations to an e-Commerce website based on the conversion funnel.
- Email Marketing – Understand and implement best practices in marketing to a database of current and potential customers via email. Cross-platform content calendar with sample content developed.
No deliverables exist for this project.
About the company
Company
Sweet LeiLani is a plant powered skincare line with ingredients backed by science and supported by sustainability. Our products are holistically ethical, leave a small carbon footprint and help people without harming animals.
We address ethical, sustainability and health issues by creating complexion products that are plant, powered, Clean, Vegan, Gluten and Cruelty free, and recognized by the medical community. Our packaging is 100% earth friendly. We promise better beauty for a better planet.