New Product Launch for Women to Transform their Health with Plant-Based Nutrition
Project scope
Categories
Branding & style guides Videography Digital marketing Product or service launch Social media marketingSkills
No skills listedThe main goal for the project is to assist Benessere North (a new Canadian nonprofit corp) to help the physician founder launch a membership service for women with chronic diseases wanting to reverse disease with plant-based nutrition. Some specific goals for this project are to help with branding, design, social media content, growing the audience and email list, assisting with marketing, including ideally social media content creation and video/ reel editing.
Tasks for learners to complete include:
- Researching and analyzing the target audience for the membership community.
- Developing a social media content strategy and implementing it, including creating and/or editing reels for Instagram and shorts for YouTube.
- Providing improvement opportunities for the membership site (no coding required) and overall marketing strategy.
Final deliverables should include:
- A comprehensive social media content strategy with edited shorts and reels to help grow the audience and email list.
- Recommendations for the marketing strategy.
I will meet regularly with the students, as needed - I think initially it will be twice weekly and then weekly check-ins to see how things are going, what they might need, and to give feedback, encouragement, guidance etc. The students will have access to any materials I have that would support their work, including tech products I have purchased, if helpful. I will provide support and guidance to the students in whatever way is needed, while allowing them to do what they need to do in the ways they and their educator feel are best.
Supported causes
Good health and well-beingAbout the company
This is a start-up not-for-profit that helps women struggling with high blood pressure/ cholesterol, weight issues, diabetes, and many other chronic health concerns to prevent, suspend and whenever possible (which is often) reverse their chronic diseases, primarily by using the healing power of plant-based nutrition. We also incorporate the other healthy lifestyle pillars or habits.
Vivian Polak, MD, provides the coaching to the clients by way of courses and a women's community for on-going expert guidance and support. It has been enormously helpful to have a few people volunteer from time to time to help get the message and assistance out to the public - with video editing, marketing, website design, other IT support, etc.
Incidentally, my first undergraduate degree was in Business Administration (Western Univ, London ON), but after a few years of working in business I went to medical school, so I need lots of help with many facets of the nonprofit.