The main objective of this project is to develop a comprehensive market expansion strategy for EZO, focusing on our international growth as a Canadian company entering the markets of Tunisia or Guinea-Conakry. 

EZO, an all-in-one financial app integrating payments, banking services, and investments, is looking to expand its operations into the markets of Tunisia and Guinea-Conakry. This expansion involves understanding the local market dynamics, regulatory environments, competitive landscapes, and potential barriers to entry. A critical aspect of our expansion strategy is forging strategic partnerships with local banks and key actors in various sectors, such as finance, technology, and regulatory bodies. The challenge lies in developing a growth strategy that not only aligns with EZO’s mission and vision but also addresses the unique market conditions and consumer behaviors in these countries through effective local collaborations.

Expected Outcomes: By the end of the project, students are expected to deliver the following outcomes:

1. Comprehensive Market Expansion Report: A detailed report that includes key findings from their research and analysis, highlighting strategic recommendations for EZO’s market entry into Tunisia or Guinea-Conakry. This report should cover market conditions, regulatory requirements, competitive analysis, and potential risks and opportunities.
2. Presentation of Project Outcomes: A 30-minute oral presentation facilitated by their academic supervisor, providing a clear and concise overview of their findings and recommendations. This presentation will include a Q&A session to address any inquiries from EZO representatives.

Support Offered

EZO's COO, Jeff will be available throughout the project for the students.

Initial Project Discussion: Students (and their supervisor, in the case of a team project) will arrange to discuss the project with EZO. This meeting, typically lasting 60-90 minutes, will allow students to ask questions and confirm their understanding of the project requirements.

Research Proposal Agreement (November 1, 2024): By November 1, 2024, students should have agreed on a research proposal with EZO. This second meeting will finalize the research plan and ensure alignment with EZO’s expectations and goals.

Presentation Feedback (December 2-6, 2024): During the period from December 2 to December 6, 2024, EZO will attend and provide feedback on the student presentation. The presentation will be conducted online and will include a short verbal presentation followed by a Q&A session. The supervisor may invite EZO to input into the marking of the presentation using a standardized marking sheet.

Final Report Submission (December 6, 2024): On December 6, 2024, the students will submit their written report to the University, and EZO will receive a copy via email. This report will summarize the research, analysis, insights, and recommendations provided by the students.

Experience End (December 6, 2024): The project experience will conclude on December 6, 2024, marking the end of the collaboration between EZO and the students.