Astrum Digital is seeking to enhance its current digital marketing strategy to increase brand visibility and customer engagement. The goal of this project is to analyze the existing marketing efforts and identify areas for improvement. Learners will apply their classroom knowledge of digital marketing principles, including SEO, social media marketing, and content creation, to develop a comprehensive strategy. The project involves researching current trends, analyzing competitor strategies, and proposing actionable recommendations. This will provide learners with practical experience in digital marketing strategy development and execution, aligning with Astrum Digital's objective to strengthen its online presence.

The project deliverables will include a detailed report outlining the analysis of Astrum Digital's current digital marketing strategy, a competitor analysis, and a set of actionable recommendations. Additionally, learners will create a presentation summarizing their findings and proposed strategy enhancements. This will ensure that Astrum Digital has a clear, strategic path forward to improve its digital marketing efforts.