Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

Keyword Research: Identify the most relevant search terms that our target audience is using.

SEO Strategy: Analyze the current SEO landscape to determine the steps needed for our company to rank on the first page of Google.

Content Calendar Creation: Develop a content calendar to maximize the timing of posts across social media platforms.

Content Creation: Design and create engaging social media posts (including videos and posts for Facebook and Instagram) that utilize the identified SEO keywords.

Bonus steps in the process would also include:

• Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

1. SEO Keyword List: Compile a list of the most relevant and effective SEO keywords for our company.
2. Content Calendar: Create a content calendar designed to increase traffic to our social media pages.
3. SEO & Social Media Report: Prepare a detailed report outlining the SEO keywords and the content calendar for review.
4. Social Media Posts: Develop and design engaging posts for Facebook and Instagram using the most relevant SEO keywords.

Bonus tasks include:

• Refining the content calendar based on customer activity data, ensuring that posts are tailored to peak engagement times.

Final Deliverables:

• A comprehensive report with the most relevant SEO keywords and a detailed content calendar.
• Designs and copywriting for several social media posts to be uploaded according to the content calendar.