Email Marketing for Benessere North
Project scope
Categories
Branding & style guides Communications Market research Customer segmentation Digital marketingSkills
target audience sales email marketingThe main goal for the project is to create an effective email marketing strategy to generate more sales from the leads for Benessere North, a non-profit that helps women transform their health and well-being by transitioning their nutrition to whole plant foods. This will involve creating regular emails to be sent to the company's email list.
What tasks will learners need to complete to achieve the project goal?
- Researching and understanding the target audience and their needs.
- Creating engaging and informative email content that promotes the benefits of transitioning to whole plant foods.
- Developing a schedule for sending out regular emails to the email list.
- Implementing a system to track the effectiveness of the email marketing campaign.
- Analyzing the results and making improvements based on the data collected.
Final deliverables should include:
- A series of well-crafted and engaging email templates.
- A documented schedule for sending out the emails.
- An analysis report on the effectiveness of the email marketing campaign.
I will meet with the learner weekly or as recommended by the educator. I will provide access to my email marketing system (Acumbamail), as well as any other platforms I have that are needed - e.g., Fusebase for the project management.
Supported causes
Good health and well-beingAbout the company
This is a start-up not-for-profit that helps women struggling with high blood pressure/ cholesterol, weight issues, diabetes, and many other chronic health concerns to prevent, suspend and whenever possible (which is often) reverse their chronic diseases, primarily by using the healing power of plant-based nutrition. We also incorporate the other healthy lifestyle pillars or habits.
Vivian Polak, MD, provides the coaching to the clients by way of courses and a women's community for on-going expert guidance and support. It has been enormously helpful to have a few people volunteer from time to time to help get the message and assistance out to the public - with video editing, marketing, website design, other IT support, etc.
Incidentally, my first undergraduate degree was in Business Administration (Western Univ, London ON), but after a few years of working in business I went to medical school, so I need lots of help with many facets of the nonprofit.