Our company will launch three products online. We hope to develop our email marketing to attract more customers.

We would like to work with students to design a new email marketing campaign for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
• Identify B2B opportunities and content segments.
• Create B2C and B2B Content.
• Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
• Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
• Identifying metrics to monitor throughout the campaign.
• Create the email content as per the plan and calendar.
• Use of hubspot CRM software

Bonus steps in the process would also include:

• Identifying ways to personalize emails for customers based on market segmentation.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable email types and content
• Understanding of factors affecting emails’ effectiveness
• Identification of metrics to monitor the campaign’s success
• build the content to be ready to send to perspective customers.
• Have content ready to send on our Hubspot CRM platform.

Bonus steps would include:

• Recommending strategies to personalize emails.

Final deliverables should include

• A presentation outlining the final deliverables and how to be used.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and email marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.